A FAMILYPASSION

After three generations of winemaking, the Lunelli family decided to further its passion for producing outstanding wines by adding to the success obtained by its Ferrari Trentodoc. The range was extended to three wineries in three different regions of Italy: Tenuta Margon in Trentino, Tenuta Podernovo in Tuscany and Tenuta Castelbuono in Umbria.
The project began in the 1980s, with the creation of still wines in Trentino that capitalized the experience gained through years of growing Chardonnay and Pinot Noir in high hillside vineyards. From the start of the new millennium, the family began paying particular attention to regions with a consolidated reputation for the production of fine red wines. Seduced by the charm of the hills of the Costa Toscana, and in particular by the vineyard filled hill on which the historic Casale Podernovo lies. They began their adventure in Tuscany by acquiring forty hectares in the village of Terricciola.
In 2001 it was the ancient and mystical region of Umbria and the powerful and ageworthy Sagrantino wine that captured their attention.The Lunelli family purchased land in Bevagna and Montefalco, partly planted and later built the cellar-sculpture of Carapace. After several decades of commitment, this large-scale project encapsulating agriculture and life, high-quality, and beauty became the Tenute Lunelli brand.  A seal chosen to express the typical characteristics of areas that are especially suited for making fine wines: products that interpret their particular terroirs in a profound way and whose distinguishing trait is their elegance and longevity.  

ARTISANSOF TIME

Comparing themselves to “artisans of time” who wait patiently for their grapes to ripen on the vine and for their wines to mature in the dark depths of the cellar, the Lunelli Estates have chosen to represent their new identity by resorting to the symbolism of the phases of the moon.  
Time, then, is the lord that governs the lands of the Lunelli Estates and their wines. The ancient Greeks used two different words to define the concept of time: Kronos and Kairos. Kronos signified time as it went by. Kairos, on the other hand, was the propitious or appropriate moment. If Kronos tells us “when” we do something, Kairos suggests to us that “the moment has come to do it”.  Once sufficient time had passed, therefore, the right time had come for this important project, which entrusts three different estates with producing a unique style: the unmistakable one of the Lunelli family.
As artisans of time, with a history of painstaking labour in the vineyards behind them, the Lunelli Estates are now producing elegant, long-lived wines that are able to withstand the test of time.

IN HARMONYWITH NATURE

If any company is honour-bound to act responsibly at a social level, this is even more the case for a wine producer, whose relationship with his terroir is profound and indissoluble. With this conviction in mind, the Lunelli family has made sustainability its creed. The objective of this approach is to combine top-quality grapes with the health of the vine-growers and protection of the environment.
Tenuta Podernovo was the first estate in the Group to obtain organic certification in 2012, followed by Tenuta Castelbuono from the 2014 harvest onwards. The vineyards in Trentino have been cultivated for years according to the strict principles of a protocol for “Salubrious and sustainable mountain viticulture”, which has eliminated insecticides and herbicides, concentrates on the natural fertility of the soil and calls for using only natural products for protecting the vines. In 2017 Tenuta Margon has obtained the organic certification.